ColorEdge Case Study
Social Media Agency kornflex
The agency kornflex specializes in Generation Z and places great importance to colour accuracy for social media content.
The world of social media moves at tremendous speed. Especially for Generation Z, who have grown up in a digital era, visual content is of utmost importance. Whether it's Instagram posts, TikTok videos or YouTube vlogs, the quality and precision of the colours play a crucial role. This is where kornflex comes in, a young social media agency specialising in Generation Z communication. But how does kornflex create the best possible display of their content on different devices and screens? The answer is simple: they rely on the powerful ColorEdge calibratable graphic monitors that guarantee consistent and accurate colour reproduction.
The challenge of colour accuracy on different devices
In today's world, people consume social media on a variety of devices - from smartphones and tablets to notebooks and desktop computers. Each of these devices can interpret colours differently, which can lead to distortions and colour discrepancies. It is therefore important that the content created is displayed correctly on as many devices as possible.
The solution: ColorEdge monitors
Kornflex was looking for a solution to ensure that the content they create is displayed correctly on as many devices and screens as possible. This is where EIZO's CG2700X and CS2740 graphics monitors come in. The monitors can be calibrated to an exact reference value and to specific colour spaces (e.g. DCI for iPhones).
By using ColorEdge monitors, kornflex can ensure that their social media content is displayed as intended on different screens.
Why ColorEdge monitors for kornflex?
Kornflex chose EIZO because the quality of colour reproduction is crucial to them. Only if the colours are displayed correctly do they get the chance to have the colours appear exactly as intended on the different devices of their target audience. The ColorEdge monitors offer this advantage and ensure that kornflex's messages look the way they intended on every screen.
Despite transience and the abundance of content - or precisely because of both points - quality is the be-all and end-all on social media. The ColorEdge monitors from EIZO are the best choice for us so that we can create outstanding content for our customers and their followers at any time.
Owner of kornflex AG